Who We Are
The principal activity of Ten Feet Tall Theatre is to engage people with Theatre through live performances, workshops, educational programmes and digital performance.
Our vision is that every person should have an outlet to engage their imagination and creativity.
Our mission is to empower people, fuse connections and inspire a more creative world.
Ten Feet Tall Theatre is a limited company by guarantee
Company Registered number: SC545001
Contacting us If you would like to make an enquiry about data protection, update the information we hold about you, request or opt out of receiving marketing communications from us or change the way we process your information, you can let us know in the following ways:
If you would like to make a request to access the information we hold about you see ‘Your rights’ section at the end of this document.
To raise a concern about how your personal information has been used; please write to us at:
You are entitled to raise a concern to the Information Commissioner’s Office (ICO) without first referring your concern to us. See here for more information.
What information we collect about you
Personal information is collected directly from you when you interact with Ten Feet Tall Theatre, for example purchasing a ticket or gift, sending or receiving an email, making an enquiry, visiting our website, applying for a role to work, participating in an event or when signing up our newsletter. Information may be collected in person, through our website, social media or from something you’ve posted to us.
The information we hold will typically include some of, or all of; your name, postal and email addresses, your phone number, and may include information like your date of birth. We may also receive information about you from other sources (including public sources). This is explained in the ‘How we might use your information’ section below.
How we might use your information if you are a supporter who receives communications, including fundraising and marketing materials, or makes donations.
We may use your information for administration purposes.
Responding to enquiries
If you contact us with a question, comment, compliment or complaint then we will keep a record of this correspondence and any associated documents so that we have the information available in the event of a follow-up, dispute or investigation.
Notifying you of changes to policies
If we make significant changes to our policies which may affect you, we will use your contact details to inform you of the changes.
Requesting information if you are attending our events
If you participate in an event that we have organised, we may ask you to provide information to make sure we can manage the event safely and efficiently. We may also ask you for details of any accessibility needs which you may have, so that we ensure our event is inclusive, in line with the provisions of the Equality Act 2010.
If you participate in an event organised by an external party or make a donation through a processor like JustGiving, then your information may be passed to us by the processor. We would only use it for marketing purposes if you have given your consent for this.
We may use your information to invite you to become involved with us in new ways, raise funds and grow our supporter base.
Sharing marketing, fundraising and other communications with you
Marketing, fundraising and other communications that we might share with you include information about our activities and their impact, our news, events and fundraising appeals, and other ways you can become involved with us.
Where you have provided your postal address or telephone number, we may send this information to you by post or by calling your telephone unless you have asked us not to. We may also email you this information.
You can let us know at any time if you’d prefer to change how we share this information with you or stop it altogether. Simply use the details we’ve provided in the ‘Contacting us’ section to let us know your preferences. If you receive our e-newsletters, you can also use the unsubscribe link in the emails we send.
We will keep your personal information for no longer than is necessary for the purposes for which it is processed (in accordance with our internal policies/retention policy). If you ask us not to contact you, we will keep some basic information about you on our suppression list in order to avoid sending you unwanted materials in the future.
Targeting our communications and researching our supporters
We want to send the most effective messages that we can in the most efficient way possible. In order to work out who to contact, what to say and when to get in touch, we carry out the following activities:
Analysing how emails are opened and read – we sometimes track emails which we have sent to you to see which messages have the highest response rates and whether there are messages that resonate with particular groups of people. We do this by logging whether emails we send have been opened, deleted and interacted with (for example, by clicking on links within the emails). Although we only use this information to look at general patterns, it is still personal information because it is linked to your email address.
Segmentation – this is where we analyse information such as postcodes of supporters. This helps us to tailor appropriate communications to you, as well as improve your experience as an Ten Feet Tall Theatre supporter.
How we might use your information if you are applying for a role within Ten Feet Tall Theatre
Your CV, cover letter and application form for any position with Ten Feet Tall Theatre will be used during the recruitment process to short-list suitable candidates who will be invited to proceed to the interview or audition stage and to select the final candidate that the role will be offered to.
How we might use your information if you have visited our website
When you visit our website, we may automatically collect technical information about your session including the Internet Protocol (IP) address that connects your device to the internet, the type of device you use, your browser, operating system, whether you made a purchase and from where you have arrived at our site. We do not link this information to anything that identifies individuals. This information enables us to analyse how the website is used, where improvements can be made and to report to funding and public bodies.
We use essential and non-essential cookies on our website. A cookie is a small text file of letters and numbers that gets put onto your computer when you visit a website. This allows the site to distinguish you from other users. Essential cookies are required to log in or to purchase items from our website. Non-essential cookies are used to track how you use and interact with our website and for analytical purposes and to monitor the efficacy of digital advertising. Cookies are not linked to information that allows us to identify individuals.
Who Ten Feet Tall Theatre shares personal information with and why.
We promise to make all reasonable efforts to keep your details secure and will only share them with suppliers or professional agents working on our behalf, for example we use professional organisations who send out our marketing materials on our behalf. Where we decide to work with such partners, we will carefully select these partners and will only share information with them if we are confident that they will protect it, and we have a contract in place with them that assures this.
We will never share your details with other organisations to use for their own purposes, other than where we are required to by law. Ten Feet Tall Theatre will not, under any circumstances, share with or sell your personal information to any third party for marketing purposes and you will not receive offers from other companies or organisations as a result of giving your details to us.
We may also use other companies to provide services and process your personal information on our behalf, including sending emails, sending SMS messages and analysing our supporter information as outlined above, to help us offer you communications that are most appropriate to you and your interests. In some cases, our suppliers may use software which analyses publicly available information (as outlined above) to build up a picture about you based on the factors set out in the ‘Targeting our communications and researching our supporters’ section.
Transfer of personal information outside of the EEA
Ten Feet Tall Theatre is aware that countries outside the European Economic Area have differing approaches to data privacy laws, and that enforcement may not be as robust as it is within Europe’s borders.
The transfer of your information is governed by EU model contract clauses which set out how the organisation outside the EEA is required to protect your privacy rights by adhering to European data protection standards.
We will only work with organisations that process personal information in the USA which have verified their data processing standards meet the EU-US Privacy Shield, which sets out clear safeguards and transparency responsibilities for US-based organisations processing personal information from EU citizens.
Ten Feet Tall Theatre takes care of your information seriously and protects your personal information in a range of ways including secure servers, firewalls and SSL encryption.
We collect information for our education activity, but otherwise do not actively collect information from young people (under 18) or vulnerable adults. Where appropriate, we will always ask for consent from a parent, guardian, Power of Attorney or next of kin to collect information about children or vulnerable adults. We appreciate that our supporters are of all ages. All Ten Feet Tall Theatre events will have clear rules on whether or not children can take part, and the collection of information will be managed in accordance with each individual event, with appropriate safeguards in place.
How to request copies of all of the information we hold about you, otherwise known as a Subject Access Request You have the right to ask for a copy of all of the information related to you that we are processing.
You can request this by completing the ‘Contact Us’ section on this website.
How to ask us to amend or delete your information
If your information is incorrect, out of date or if there is no longer justification for us to hold it, you can ask for it to be updated, removed or blocked from our use.
How to request your information so that you can use it elsewhere
You can ask for a copy of any personal information that you have provided to us in the past. We will provide it in a clear and easy to follow format. Please note that if you ask for the material to be sent electronically but prefer not to use a secure file transfer, Ten Feet Tall Theatre cannot be held responsible for the security risk to your information as it travels across the Internet.
Our legal bases for using your personal information
The regulations provide six lawful bases under which we may process your data. Typically, there are three bases under which we will process your data:
When you make a purchase from us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example, we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.
Legitimate business interests
In certain situations, we collect and process your personal data for purposes that are in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.
With your explicit consent
For any situations where other bases are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.
When you register online, sign up to a newsletter or opt-in to our communications using any of our forms (eg. a donation form or online form) or in person, then you are giving us your consent to send your marketing communications and fundraising materials by the methods you have chosen (e.g. email or post). We will never send you marketing communications without your consent, and you can withdraw your consent at any time.
We will ensure we have a legal basis to use your personal information for the other purposes mentioned in this policy (usually with your consent, further to a legitimate interests assessment, or because the use of your data is necessary to comply with a legal obligation).
You can find out more about your data protection rights on the Information Commissioner’s Office (ICO) website here.
You can find out more about data protection law here: Data Protection Act 1998 until the 25th May 2018General Data Protection Regulation 2018 from 25th May 2018
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.
If the website recognises that you have valid, non-expired cookies when trying to access an admin page of the website, you go directly to the administration interface. If you don’t have the cookies, or they’re expired, or in some other way invalid, the website will require you to log in again, in order to obtain new cookies.
These cookies contain “hashed” data, so you don’t have to worry about someone gleaning your username and password by reading the cookie data. A hash is the result of a specific mathematical formula applied to some input data (in this case your username and password, respectively). It’s very hard to reverse a hash (bordering on practical infeasibility with today’s computers). This means it is very difficult to take a hash and “unhash” it to find the original input data.
This policy was last updated in June 2023.
Ten Feet Tall Theatre reserves the right to make alterations from time to time.
Please check this website from time to time for the latest version.